“Responding to Global Supply Chain Risks Through AI Analytics and Data-Driven Decision-Making,” Samsung SDS Unveils Global Digital Logistics Solution at Manifest 2026
+ Strengthening global supply chain stability through real-time monitoring via control tower, with proven cost-saving effect
+ Operated exhibition booth to showcase the digital logistics service platform, Cello Square
+ Captured participant interest by sharing logistics innovation case in Europe
+ Expanded touchpoints with global shippers and partners while actively targeting North American and European markets
Samsung SDS showcased its digital logistics business capabilities at Manifest 2026, a global logistics innovation conference, in Las Vegas from February 9th to 11th.
Manifest 2026 is a conference where major global supply chains, logistics companies and technology leaders discuss future technologies and industry trends. This year’s event was attended by approximately 7,200 participants, including shippers, logistics solution and service providers, startups, and investors.
During the event period, Samsung SDS held session presentations and operated an exhibition booth for business meetings and networking with global shippers and partners.
The exhibition booth showcased IT-driven logistics services covering international ocean and air freight, land transportation, and local logistics including warehousing. Notably, the main focus was Cello Square, a digital logistics service platform that allows the entire process -- from quotations to booking to settlement -- to be handled on a single platform.
During its session presentations, Samsung SDS highlighted challenges companies face in a rapidly evolving global supply chain environment as well as its core competencies, risk management strategies for international ocean freight, and data-driven global transport control tower. Notably, the innovation cases on warehousing and local transport in the European region, jointly conducted with KYOCERA, garnered significant attention from participants.
Samsung SDS explained that many shippers and forwarders are experiencing a lack of visibility and transparency in the transportation process due to several issues, including geopolitical risks, climate change, maritime infrastructure constraints, and sailing restrictions.
To resolve these issues, Samsung SDS’s Cello Square provides real-time monitoring of the entire logistics process, along with AI- and machine learning-driven risk factor prediction and accurate Estimated Time of Arrival (ETA).
Additionally, Samsung SDS highlighted its digital innovation by providing IT-driven integrated logistics services covering the entire process – from factory to transport, customs clearance, warehousing, and distribution -- to expand its presence in the European market.
Martijn Cillessen, General Manager of Supply Chain Management at KYOCERA Document Solutions Europe, joined the presentation and said, “Samsung SDS’s IT-driven logistics service has enhanced data transparency and automated the decision-making system, significantly improving logistics efficiency. We will continue business innovation through our partnership with Samsung SDS.”
Koo-il O, Executive Vice President of the Logistics Business Division at Samsung SDS, emphasized, “Manifest 2026 served as an opportunity to promote Samsung SDS’s digital logistics service capabilities to the global market and to strengthen networks with logistics and supply chain technology leaders. Going forward, we will expand our global business by continuously upgrading our AI and cloud-driven technologies.”
