API resources and methods can be defined in a consistent format, and built-in secure access can be applied. APIs can be easily created and managed without the need to set up or manage servers.
API usage status and performance metrics can be easily monitored through dashboards to ensure stable API operation.
With web-based console, it becomes easier to implement e-mail, SMS or push notifications. API guidelines are provided for easier scheduled messaging, large group messaging, or blocking.
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