“Now is the Era of the Agentic AI-Driven Supply Chain,” Samsung SDS Holds Cello Square Conference 2026
- “AI now makes decisions,” Samsung SDS releases three key logistics insights driving supply chain innovation
▲ Automated Control Tower Capable of Decision-Making
▲ Rise of Digital Twins for Complex Decision-Making
▲ Increase in “True Cost”-Based Decision-Making Considering Both Direct and Indirect Logistics Costs
- Shared strategies to respond to global supply chain risks, with approximately 120 shippers in attendance
- Enhanced networking with customers through on-site experience programs
On April 2nd, Samsung SDS held the Cello Square Conference 2026 at its Pangyo Logistics Campus, under the theme of ‘The Era of Agentic AI Supply Chain.’
Samsung SDS invited approximately 120 shippers, including manufacturing and retail companies, to share strategies to address global supply chain risks, along with cases and key trends that will significantly influence the logistics industry.
Recently, digital transformation and sustainable growth have emerged as major factors determining corporate competitiveness and resilience in the global logistics and supply chain sectors. Samsung SDS analyzed a wide range of structured and unstructured data by using generative AI, identified ten significant trends, and derived three key insights based on the company’s own logistics expertise.
In his keynote speech, Koo-il O, the Executive Vice President and Leader of the Logistics Business Division at Samsung SDS, presented the following: an automated control tower capable of decision-making; the rise of digital twins for complex decision-making; and the increase in “true cost”-based decision-making considering both direct and indirect logistics costs. He also introduced examples of developments in logistics.
■ Three Logistics Insights Suggested by Samsung SDS
▲ Automated Control Tower Capable of Decision-Making
This is an intelligent operating system that provides visibility by integrating real-time data across the entire supply chain process, including production, transportation, and inventory. The system’s AI-powered analysis detects exceptions (e.g., demand fluctuations or transport delays) in advance and responds to them. This allows companies to move beyond mere monitoring to operations that combine prediction, proactive response, and autonomous decision-making.
▲ Rise of Digital Twins for Complex Decision-Making
Amid the growing complexity of global supply chains and expanding collaboration among warehouse workers, automated facilities, and AI, the importance of digital twin-based simulations for optimal role allocation and process design is growing. Digital twin simulations are expected to be more widely leveraged to promptly evaluate multiple scenarios that arise in real-world logistics operations and derive optimal solutions.
▲ Increase in True Cost-Based Decision-Making Considering Both Direct and Indirect Logistics Costs
Decision-making based on true cost -- reflecting a wide range of factors including carbon emissions, supply chain risks, opportunity cost of in-transit freight, as well as traditional costs (e.g., transport costs, tariffs) -- is increasing. This leads to supply chain strategies that consider both stability and sustainability, beyond cost-saving.
In the breakout sessions that followed, presentations continued on topics, such as AI-powered business innovation trends, data-centered logistics innovation, global control towers, supply chain redesign through digital twins, and the present and future of logistics operations driven by AI and automation.
Koo-il O, Leader of the Logistics Business Division, said, “We will support customers in making rapid decisions and building flexible supply chains by combining our abundant field data and advanced AI technology.”
Meanwhile, the event venue featured the Executive Briefing Center (EBC) exhibition, Global Control Center (GCC) tours, Cello Square experience zone, and logistics consultation zone, attracting strong interest from attendees by allowing them to get hands-on experience with Samsung SDS’s generative AI services.
The materials and videos presented at the Cello Square Conference 2026 are available on the Cello Square website (https://www.cello-square.com) after the event.
