“Wave of Enterprise AI Adoptions Across Industries” Samsung SDS Holds ‘Enterprise AI Connect 2026,’ Outlining Strategies to Shift to Enterprise AI Using ChatGPT Enterprise
□ Sharing enterprise-tailored AI utilization insights through the combination of industry-specific experience with global AI technologies
- Providing comprehensive support across the enterprise AI adoption process, based on an AI full-stack strategy
- Showcasing real-world AI utilization models using customer case studies and live demonstrations
□ Immediate project wins following OpenAI reseller partnership, expanding enterprise AI supply across industries as Korea’s first OpenAI reseller partner
- A series of contracts with Secta9ine, Hanatour and others, accelerating AI transformation for enterprise customers
- Sharp increase in adoption inquiries across all sectors, including manufacturing, retail, finance, and the public sector
On January 28th, Samsung SDS hosted ‘Enterprise AI Connect 2026’ at Magellan Hall at its Jamsil Campus, unveiling its enterprise-tailored AI full-stack strategy and vision for global technology partnerships.
The event was organized following Samsung SDS’s signing of a reseller partnership with OpenAI, the first among Korean companies. The seminar aimed to share strategies for AI adoption in enterprise environments and share real-world insights into AI operations. The seminar drew keen interest, with more than 500 participants, including decision-makers and practitioners from the IT, security, and AI sectors.
□ Leveraging Samsung SDS’s Industry-Specific Experience and OpenAI’s Global AI Technology: Sharing Enterprise AI Utilization Insights at ‘Enterprise AI Connect 2026’
Ho-joon Lee, Executive Vice President of the Cloud Service Business Division at Samsung SDS, said in his keynote address, “Samsung SDS provides a structure that enables companies to continuously scale and advance AI beyond simple adoption, through an AI full-stack strategy that spans AI consulting, platforms and infrastructure, data and security, model utilization, and AI operations and expansion.
He also added, “Global AI technologies, including that of OpenAI, can securely be utilized within Samsung SDS’s security governance system. We offer flexible AI adoption choices depending on the company policy and environment.”
Jieun Clio Han, Strategy Account Director at OpenAI Korea, presented global use cases and the transformative impact of ChatGPT Enterprise on business operations. She noted that Samsung SDS’s activities as an OpenAI reseller partner will further accelerate AI adoption by Korean enterprises.
During the panel discussion, Secta9ine and Hanatour, who have adopted ChatGPT Enterprise through Samsung SDS, shared the context and real-world use cases of their adoption.
□ A Series of Contracts with Secta9ine, Hanatour and Others, Delivering Immediate Wins Following OpenAI Reseller Partnership Agreement
Secta9ine operates IT and marketing platforms for well-known brands in Korea, including Paris Baguette and Baskin Robbins, as well as Happy Point, one of Korea’s leading membership programs. Following Samsung SDS’s reseller partnership agreement with OpenAI, Secta9ine became the first company to adopt ChatGPT Enterprise. Secta9ine plans to actively leverage generative AI to enhance productivity in all business functions -- including development, data analysis, and marketing -- in a fully secure enterprise data environment while delivering differentiated customer experience.
Yeon-jin Choo, Executive Vice President at Secta9ine, said, “With the adoption of ChatGPT Enterprise, we will transform the way we work to become ‘AI Natives.’ We will further accelerate the pace of innovation through Samsung SDS’s pre-assessment and technical support.”
Hanatour has unveiled H-AI, the industry’s first multi-AI-agent-based service, providing differentiated AI-powered services, including 24/7 real-time customer service and hyper-personalized tour product recommendations. Recently, the company announced its AI First Company vision, highlighting a strategy for enterprise-wide deployment of AI technologies -- including B2C, B2B and B2B2C -- to enhance its operational efficiency and customer experiences alike.
Tae-gwon Kim, Director of IT at Hanatour, stated that the key drivers behind the adoption were a strong security architecture that ensures internal enterprise data is not used for AI model training; and the ability to leverage top-tier, high-performance AI models. He added, “We expect that Samsung SDS’s AI full-stack services, including ChatGPT Enterprise, will further accelerate Hanatour’s AI-driven transformation.”
In addition to customer cases, Samsung SDS also presented real-world use scenarios of its own employees. The company outlined standard processes for safely operating generative AI in enterprise environments, based on security policies, operational guidelines, and data management standards. Also, the company drew much attention with a live demonstration of how its employees actually leverage AI at work.
Meanwhile, Samsung SDS announced that it is in the process of signing ChatGPT Enterprise adoption agreements with multiple companies, in addition to Secta9ine and Hanatour, who participated in the panel discussion. Samsung SDS also noted a rapid increase in AI adoption inquiries from various industries, including manufacturing, retail, finance, and the public sector.
Jeong-heon Lee, Executive Vice President of the Strategic Marketing Office at Samsung SDS, said, “This seminar provided participants with concrete insights into how AI can be adopted and scaled in enterprise environments. We will combine our industry-specific expertise and OpenAI’s technological power to help more companies accelerate their AI transformation.”
