Digital Marketing Services

Elevate your Customer Experiences with
Unified Omnichannel Personalisation

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Supercharge your Customer Centric Experiences with AI, Automation and Data-Driven Omnichannel Personalisation

In today's rapidly changing digital-first world, delivering seamless and personalized customer experiences across multiple channels is no longer optional, it is essential to stand out and be noticed, to build trust and increase lifetime value .

Yet, many organisations still struggle to bridge the gap between customer expectations and the experiences they deliver.

How can Samsung SDS - Digital Marketing Services help?

Leveraging our deep global expertise and experience in successful implementation and operational running of large scale digital marketing / experience and data-driven solutions, Samsung SDS Digital Marketing Services enable brands to address the Data, Technology and Operational challenges that often impede success in order to deliver contextually Relevant, Rewarding, Unified Customer Experiences to consistently meet customer expectations across all touchpoints to drive sustainable business growth.

Unified Customer Experiences

By unifying siloed customer data from eg Marketing, Sales, Service and Operational systems and from across all touchpoints, we enable brands to create an actionable single 360 view of the customer.


This is the basis for deeper insight and more precise segmentation to activate personalisation for consistent, contextually relevant experiences and communications at the right time in the customer journey that enhance revenue, loyalty, satisfaction and service quality.


Enterprise Services and Leading SaaS Solutions

We enable Unified Customer Experiences through the combination of Samsung SDS expert global delivery services and Adobe Experience Cloud Solutions:


Data Foundation - Customer Data Platform

In order to deliver omni-channel personalisation, we integrate the relevant on/offline customer data that is typically residing in multiple system silos and merge into a single unified profile as a basis for deep customer insight, segmentation and activation. Key services:
  1. Data Architecture
    Our team help ensure a data architecture to meet priority use cases on a local and global basis which is also scalable to deliver on longer term goals eg:

    • Data Ingestion & Integration
      • 1st 2nd & 3rd party data
      • Manage merge and matching rules
    • Data Localisation to meet divisional or regional needs
  2. Data Governance
    Deep domain expertise in managing the powerful data governance capabilities of the Adobe Experience Platform to safeguard customer data eg:

    • Data Usage
    • Data Labelling
    • Data Enforcement

  3. Centralised Segmentation Insight & Activation
    Critical services to provide insight and segmentation management when delivering omnichannel personalisation at Scale eg:

    • Best practices when creating 1000’s of segments for deep personalisation
    • Developing Always On / Reusable Segments
    • Leverage Customer AI to identify and score key target audiences
    • Destination Set up and testing
    • Clean room matching and activation

Awards & Recognition

Samsung Electronics Europe named Adobe Experience Maker Award Winner

“I can honestly say Adobe Real-Time CDP is the best platform to connect a company’s online and offline experiences in real time. My only piece of advice for other businesses considering the technology is to get their data in order first. Otherwise, they’ll have purchased an incredibly powerful car without the fuel to make it drive at full speed.”
Fons deWaard, Head of Data and Platforms Samsung Electronics Europe

Samsung Proves Realtime data is the Catalyst for Better Customer Experiences
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Omnichannel Activation & Campaign Management

  1. Omnichannel Activation
    Samsung SDS Digital Marketing Services help brands activate and co-ordinate real-time target audiences consistently across channels eg

    • Social – eg Meta, Twitter, SnapChat, Linkedin, TikTok
    • Ad channels – eg Google 360, Tradedesk
    • Owned Channels
      • Web
      • Mobile (SMS/Push / In app),
      • Email
      • Call Center . Sales teams
      • Retail store
      • Direct Mail

  2. Campaign Execution
    Samsung SDS offer Campaign Execution and Marketing Automation services to run Ad Hoc / Always on Campaigns leveraging Realtime segments from CDP to support eg:

    • Ad Hoc Campaigns
      • Product Launch
      • Cross / Upsell

    • Always on
      • Birthday Campaigns
      • Abandoned Basket / Browse
      • NPS / Product Journey

AI & Analytics / Test & Optimise / Convert & Measure

  1. Test & Optimise
    Samsung SDS Digital Marketing Services help brands to leverage the power of AI and Machine Learning to eg:

    • Identify and score key segments using AI / Predictive modelling
    • Email / Web experience Subject line / offer testing
    • Send time optimisation
    • Multi variate testing – Champion v Challenger to optimise site / mobile app experience.

  2. Web & Ecommerce Excellence
    Samsung SDS help maximise performance of website and eCommerce experience through eg.

    • Personalising purchase process with Realtime recommendations
    • Streamline the Checkout process
    • Retarget Cart Abandonment
    • Enabling Complex Product orders – inc Bundles
    • Order & Stock Management
    • Real time Trade-in / Coupon redemption management

  3. Measure and Predict
    Samsung SDS can provide powerful tools to developed tailored reporting, customer insight and business intelligence to continually improve operations and performance

    • Provide critical business intelligence around Year on Year performance
    • Measure Voice of the Customer and NPS
    • Identify factors impacting or contributing performance
    • Measure Voice of the Customer and NPS
    • Identify factors impacting or contributing performance


Operational Excellence - Choosing the right model

  1. Operational Excellence - Choosing the right model
    Choosing the optimal operating model for your business is critical to ongoing success - Samsung SDS can help:

      • In-House Model, Agency-Led Model or a Hybrid Model (In-House + Agency)
      • Design Center of Excellence (CoE) or Distributed or Decentralized Model
      • Fully Managed Services Model or Performance-Based Model
      • Simple – Complex inc Federated Governance Model
    • Ensure Sharing of Best practices across Divisions and Geographies
    • Co-ordination of Customer Centric Engagement across divisions and Geos challenging


Key Business Benefits

Key Services

  • Digital Marketing Consulting
    1. Assess business objectives and ‘Current As - Is’ approach and technology landscape
    2. Develop ‘To-Be’ Vision
    3. Prioritised Roadmap to Support key business goals
  • Implementation and Enablement
    1. Design data architecture and implement marketing technology to meet short & longer term goals
    2. Achieve time to value on prioritised use cases
    3. Implement across Division / Geography
    4. Ensure Robust Data Governance / Resilience /
    5. Enable Customer centric Operational readiness
    6. Close collaboration with technology vendor to ensure successful deployment
  • Run and Operate
    1. Ensure ongoing value realisation through streamlined operations and Center of Excellence
    2. Global / Pan European Campaign Execution Services

‘Set for Success’ Digital Marketing Assessment

Whether considering implementation of new solutions or looking to drive more value from current deployments the Set for Success – Digital Marketing Assessment leverages our our Digital Transformation framework, experience and expertise to help identify the challenges impeding results and develop winning marketing execution and technology strategies to support your path to success.
  1. Discover – As-IS
    We begin by understanding your specific business goals and analyzing your current approach to identify areas and opportunities for improvement

    • Business objectives
    • Current challenges
    • Data Architecture & Integrations
    • Content strategy
    • Campaign process & Use cases
    • Operational model review
    • Reporting & measurement
  2. Assess – To-Be
    Based on our findings, we assess the To-Be Vision and most cost-effective roadmap for success.
    Our team expertly designs and architects the plan for implementation or optimization of solutions, ensuring they align with your current and future needs.

    • Use case opportunities
    • Underpinning data model
    • Capability / knowledge gaps
    • Evaluate cost benefit
    • Maturity assessment
    • Compile recommendations

Proud to partner for Success with Adobe Leading Enterprise Solutions

Further Information

Please click on the link to down load further information and brochure assets –

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Let’s talk

Whether you are looking to evolve your current Martech or looking for new solutions to support your business goals our experts are here to help.
contact.sdse@Samsung.com or complete the contact form in the link below: