Analyst Report

Reinvigorating In-Store Experiences in an Omni-Channel World

Today’s brick-and-mortar stores are having difficulties maintaining business competitiveness in a technologically developed world. Customers are tech-savvy, time poor, love low prices and are incredibly well-informed about the products.

Therefore, retailers need to differentiate the customer experience and innovate retail stores to enhance business competitiveness. In addition, retail managers need more efficient marketing and retail operations strategies to attract customers and increase sales.

Read this Samsung SDS-sponsored IDC Solution Spotlight detailing Nexshop, and find out how Nexshop helps retailers innovate the in-store customer experience.