Change your future
through an innovative customer experience

Customers in the digital era expect a better experience every moment.
Businesses can only survive by offering non-stop innovations to the customer experience.
Striving for customer experience-based innovations rather than becoming complacent
with existing solutions improves corporate competiveness.
Prepare for a brighter future reshaped by CX innovation service.

  • Decrease human errors
    96%
  • Lower management costs
    15-25%
  • Increase earning rate
    5-10%
  • Higher customer loyalty
    45%
Why CX innnovation?

Minimize errors by analyzing user environment and causes for mistakes. Allows anyone to easily understand and operate complex work systems without the need for specialized training. Provides user-specific information to increase brand credibility and offer a differentiated customer experience.

Samsung SDS CX Innovation Service

Collect/analyze diverse customer behaviors from multiple perspectives based on CX expertise. Identify customer's unseen and intrinsic needs and innovate customer service endlessly.

  • Innovate with design thinking

    Innovate with design thinking

    Find a new approach and perspective to innovating when faced with uncertain and thorny issues

  • Agile validation

    Agile validation

    Discover the optimal solution by repeatedly applying modifications to and verifying prototypes in an agile manner.

  • Use of design system

    Use of design system

    Establish a standardized system of design only for Samsung SDS CX and flexibly operate and maintain your system in a variety of environments.

Major Services

Take a closer look

  • Service Design with a whole new experience

    Service design with a whole new experience

    Utilize customer experience-based consulting to create new business models or incorporate digital spaces and IT systems that provide a whole new experience.

  • CX Design to innovate service and system

    UI/UX Design to innovate current services & systems

    Generate a strategy to improve system and service usability based on understanding the customer’s context while adopting measures to set a direction for design.

  • Usability Test for a quick troubleshooting

    Usability test for quick troubleshooting

    A validated research method grasps CX levels and provides insight quickly and sets a direction for improvement, thus providing a better understanding of expected results.

  • Design platform supports archiving, sharing, improving, and communicating a system’s internal design assets and provides constant training and updates for simple operation and maintenance.

    Design platform for design asset system

    Design platform supports archiving, sharing, improving, and communicating a system’s internal design assets and provides constant training and updates for simple operation and maintenance.

FEATURE

Changes led by Design Thinking

  • IT and design synergy

    Create a whole new customer experience
    based on in-depth understanding of IT
    as a design division within an IT company.

  • A systematic process and methodology

    Our experience in building enterprise systems across industries enables customers to respond to any business changes.

  • Won the world’s
    4 major design awards

    Recognized for our CX design and service excellence around the world as the recipient of the world’s 4 major design awards around 60 times, including Red Dot, iF, IDEA, and UX Design Award.

Design Thinking & Agile Landscape Map

Design thinking finds the best way under a given condition, with truthfulness of service providers and the empathy of service users.

Latest news and insights

What’s new and what’s next

    Let's talk

    Whether you're looking for a specific business solution or just need some questions answered, we're here to help.

    pdf DOWNLOAD
    보안관제 대상이 상시 변경되는 동적인 클라우드 특성을 감안한 보안관제 서비스
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    보안관제 대상이 상시 변경되는 동적인 클라우드 특성을 감안한 보안관제 서비스
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    MES system simplifies user behaviors and streamlines processes for manufacturing intertwined with big data based on understanding every context, thus improving work efficiency.