Privacy Policy

Our Commitment

At Samsung SDS India Pvt. Ltd. , we put our top priority on protecting your personal information.

Fully acknowledging the fact that your personal information belongs to you, we do our best to securely store and carefully process the information you share with us.

We place our highest value on your trust. We hence collect a minimal amount of information only with your permission and use it solely for its intended purposes. We do not provide the information to third parties without your knowledge.

We at Samsung SDS India Pvt. Ltd devote best efforts to ensure your data protection including technical data security and internal management procedures as well as physical data protection measures. Particularly, we’ve developed a strong encryption technology based on Samsung Knox. We’ve applied Samsung Knox across our systems and products, differentiating ourselves from others.

We strive to improve your lives by offering inspiring and fascinating digital experiences. In order to do so, your trust is paramount and thus, we will do our best to protect your personal information.

Thank you for your continued interest and support.


Samsung SDS India Pvt Ltd. knows how important privacy is to our customers. We want to make sure you understand how we collect and use your personal information .

While this Privacy Policy applies to all our services, we’ll also provide additional information about privacy related to particular services where necessary.


We collect personal information that you provide directly, information about how you use our services and information from third party sources. We use this information to provide you with services, understand the way you use our services so we can improve and personalize your experience and to develop the most relevant apps, technologies, and content for our customers. We also use personal information to provide customized advertising tailored to your interests.


We may share your personal information with affiliate companies of Samsung SDS India Pvt. Ltd. We may also share your personal information with trusted partner companies, such as mobile service providers or insurance companies, that provide you with products and services that you request and information about products and services you may be interested in. We share personal information with law enforcement agencies when it’s required by law or to protect Samsung SDS India Pvt. Ltd.

This Privacy Policy applies all of our Samsung devices and services, from mobile phones and tablets to TVs, home appliances, online services, and more, collectively called Services.

It’s important that you check back often for updates to the Privacy Policy. We may update this Privacy Policy periodically to reflect changes in our personal information practices with respect to the Services or changes in applicable law. We’ll post a notice on our website or on your device to notify you in advance of material changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated..


Samsung SDS India Pvt. Ltd. collects your personal information in a variety of ways.

Information You Provide Directly

Some Services enable you to give us information directly. For example:

  • If you enquire about our products/ services , we may ask for your name, address, contact information, and shipping and payment information to process your order.
  • To provide responses when you contact Customer Service, we may need information to verify your identify and the product/ service you’re inquiring about.
  • When you communicate with our Customer Service staff or others, your communications will be transmitted through our systems.
  • If you share your contacts, we’ll collect their phone numbers and other contact information to facilitate file sharing and messaging. You can turn off or restrict these features in Settings on your devices.

Publicly or Commercially Available or Shared Information

We sometimes gather publicly or commercially available information, including information from social networks you use, and combine this with other information about you so that we can better understand your needs, interests, and preferences. We also sometimes gather information about you when other people provide it using our Services, such as your name and contact information when others send a message to you or share files with you.

Other Information We Collect

We may also collect other information about you, your devices, or your use of Services that you consent to send us.

Third Party Analytics

Through certain Services, we may collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We may use third-party analytics services on the Services, such as those of Google Analytics. The service providers that administer these analytics services help us to analyze your use of the Services and improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services and diagnose technical issues. To learn more about Google Analytics, please visit and

Your Options

You can choose not to provide us with certain types of information, such as information requested as part of registering a Samsung account. In some cases, this may limit your ability to use some Services. We’ll do our best to explain these limitations when we’re asking for your information so you can make an informed decision. For example, Samsung Cloud allows you to back up your information and create a restore point; however, Samsung Cloud was not designed nor intended to store or process sensitive information.


We use the information we collect for the following purposes:

  • To provide a Service or feature you request
  • To provide customized content and personalized services based on your past activities on our Services
  • To analyze our products and services to help us better understand our customers in order to offer the most relevant communications, services, and experiences to you
  • To ask you for your opinions on our products and services and to carry out customer surveys, with your separate consent if required
  • To provide software updates, maintenance services, and support for your devices
  • To comply with the law and legal processes
  • To protect the rights, property, or safety of Samsung SDS India Pvt. Ltd., or any of our affiliates, business partners, or customers

We use and combine the information we collect about you from our Services, devices, or other sources to provide you with a better experience. For example, you can use your Samsung account details not only on the Service you registered with, but other Services which use Samsung accounts. We also use the information you provide directly or through other sources as described above to provide content you may like or that you’ve personalized.

You have choices about your information. Check out the WHAT ARE YOUR RIGHTS? section to learn more.

[For European Economic Area (EEA) Residents only]

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing:

(i) So that we can keep our promises to you, such as providing you with a Service

(ii) To promote our business interests (for example, to manage our relationship with you and improve your customer service experience), including communications on our website, third party websites, and online platforms

(iii) To comply with the law and legal processes

(iv) With your consent (for example, to send direct marketing communications). If you give consent, you can always revoke by contacting us as specified in the CONTACT US section of this Privacy Policy.

Samsung SDS India Pvt Ltd is the data controller of your personal information as described above. For some direct marketing communications and some customized advertising in Europe, Samsung SDS Europe, which is located in the United Kingdom, is also the data controller of your personal information. Some of our European Samsung subsidiaries also process your personal information in their countries. Where applicable, the European Samsung subsidiary has its own local Privacy Policy on its website to explain this.


We will disclose your information internally within our business, but only to those who need it to further provide Services or to help with your requests.

We will also disclose your information to the following entities, only to the extent that this will be necessary to provide our Services:

  • Affiliates: Other Samsung SDS India Group companies .
  • Business Partners: Partners who we work together with to provide you the Services you’ve requested or bought. For example, we may work with a bank so that you can use one of our Services to make faster and more efficient payments. These business partners control and manage your personal information.
  • Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centers, customer care activities, advertising (including customized advertising on our websites, third-party websites, or online platforms), conducting customer satisfaction surveys, or billing, or that send emails on our behalf. These providers are also committed to protecting your information.
  • Other Parties when Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security. It may also be necessary for the purposes of verification of identity or for prevention, detection, investigation including cyber incidents, prosecution and punishment of offences
  • Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
  • Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.


We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.


Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, consistent with this policy. In particular, your personal information will be transferred to the Republic of Korea. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country.

[For European Economic Area (EEA) Residents Only]

In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries; such countries include, without limitation, countries in the European Economic Area, the United States of America, China, Singapore, Vietnam, India, Canada, the Philippines, and Japan. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. To request more information or to obtain a copy of the contractual agreements in place, contact us. See the CONTACT US section.


Your personal information belongs to you. You can ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. However, requesting the deletion of your personal information may also result in a loss of access to Services we provide. We won’t delete data that we’re required by law to retain.

To make a request concerning your rights or to make an inquiry, contact us. See the CONTACT US section.


We won’t keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it’s no longer required.

We take appropriate steps to ensure that we process and retain information about you based on the following logic:

1. At least the duration for which the information is used to provide you with a service

2. As required under law, a contract, or with regard to our statutory obligations

3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.


Some of the content, advertising, and functionality in our Services is provided by third parties. These third parties may use cookies, beacons, tracking pixels, and other tools to collect information about your use of these Services. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.

For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services.


Our Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

We also may make available to you certain products or services (e.g., apps available through Samsung Apps) developed by third parties. Samsung is not responsible for these third-party products or services.


We, as well as certain third parties that provide content, advertising, or other functionality in our Services, use cookies, pixels, beacons, and other technologies in certain areas of our Services.

Cookies Cookies are small files that store information on your computer, TV, mobile phone, or other device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and browsing sessions. Cookies serve many useful purposes. For example:

  • Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you sign in to a service.
  • Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they’re spending on the pages. Studying this information helps us to adapt the Services and provide you with a better experience.
  • Cookies help us and third parties understand which ads you’ve seen so you don’t get the same ad each time you access a Service.
  • Cookies help us and third parties to provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.

When you use a web browser to access Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the help menu of your browser to learn how to change your cookie preferences. Your device operating system may contain additional cookie controls. Note that some Services are designed to work using cookies, so disabling cookies may affect your ability to use those Services or certain parts of them.

Other Local Storage

We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as Flash cookies) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above. They’re stored on your devices and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your devices from standard cookies, so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Local Shared Objects, visit


We, along with certain third parties, may use technologies called beacons or pixels that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you’ve viewed particular content or a particular email message, and determine the time and date on which you viewed the beacon and the IP address of your device. We and certain third parties use beacons for a variety of purposes, including to analyze the use of our Services and, along with cookies, to provide content and ads that are more relevant to you.


You can contact us to update your preferences, correct your information, submit a request, or ask us questions.

The easiest way is through the Contact Us section of

You can also contact us at:

The Company appoints the following department and officers to protect personal information and handles complaints relating to personal information.

Chief Privacy Officer
- Name : Group Leader Shim Young-Sun
- Telephone : 82-2-6155-1118
- E-mail :

Data Protection Officer
- Name : Principal Specialist Eunjung Lee
- Telephone : 82-2-6155-0590

Users can file complaints related to privacy and security issues that may arise from their use of the Company’s services to the Chief Data Protection Officer. The Company will promptly provide satisfactory answers to users’ complaints.

The easiest way to contact us is through our Privacy Support Page at

For SWA related issues, You may also contact us at:
Samsung SDS India Private Ltd.
2A 0601 6th Floor, Two Horizon Centre, Golf Course Road, Sector-43, DLF PH-V, Gurugram, Haryana – 122202
Contact Person (Grievance Officer): Ms. Gauri Taneja
Phone: + 91-124-488-1234