Most companies have digital marketing platforms. They want their clients to stay on their websites longer and visit frequently. The investment is being made huge in CX platforms to follow current CX trends such as immersive customer experience, deeper personalization, evolved and seamless experiences as well as reshaping CX for customer well-being and sentiment.
Responsibility and ethics are generally ascribed to human beings, while trust is used for trustworthy technologies and tools and are relatively easy to define and measure the performance of with many already developed measurement tools.
With COVID 19 pandemic driving the need for digital workplace, it is becoming more important to integrate into one system information of various quantity and quality scattered across company and to search for right information for timely insights. In response to these demands, there is a growing interest in Question Answering (QA) system that is adept at smartly answering users’ questions with respect to a large volume of documents. This is a reason why the need has emerged for natural language processing and natural language understanding technology such as machine reading comprehension and semantic search that are associated with finding the right information quickly and accurately.