Optimizing the In-dealership Experience to Drive Sales

  • ONLINE
  • Webinar
  • 26 APRIL, 2018

What to expect from the webinar:

While automotive customers once relied on dealerships to provide information, they now conduct the bulk of their research before stepping foot into a dealership. With online and mobile disruptors attempting to eliminate the dealership step in the car-buying process altogether, dealerships have realized the need to enhance their in-store experience, but there are still key areas where they must provide a more compelling, engaging, and informative buying journey to exceed the expectations of the consumer.

Immersive technology, when used correctly, can provide a personalized dealership experience that answers consumers’ questions before they know what to ask. By collecting the data of actual customer interactions, dealerships can optimize their showroom floors to maximize sales and drive more engagement. Allowing customers to self-configure vehicles, providing more personalized sales assistance, and leveraging analytics to understand what works well all lead to what dealership want most – an increase in sales and operational efficiency.

Digital Dealer and Samsung SDSA invite you to join us for an educational webinar on April 26th at 2pm ET that covers:

• How the car buyer has evolved and what consumers want from a dealership
• Digital engagement and providing an immersive customer experience
• Analytics and behavioral mapping to optimize showrooms and drive revenue

Our Speakers

  • Joseph Lanners

    Joseph Lanners

    Director, Auto Retail Innovation

    Joseph Lanners is the Director of the Auto Retail Innovation Team for Samsung SDSA. He leads the automotive marketing solution until that focuses on incorporating hardware, software solutions, and services to showcase how retailers can reconnect with customers by bridging online and in-store shopping experiences.

  • Stephen Surhigh

    Stephen Surhigh

    VP & General Manager, Automotive Cloud Services, HARMAN International

    Stephen L. Surhigh is the Vice President and General Manager, Automotive Cloud Services for Harman International. He leads the Automotive Cloud Services business unit that focuses on data exchange between vehicles and the cloud.

Our Speakers

Joseph Lanners

Joseph Lanners

Director, Auto Retail Innovation

Joseph Lanners is the Director of the Auto Retail Innovation Team for Samsung SDSA. He leads the automotive marketing solution until that focuses on incorporating hardware, software solutions, and services to showcase how retailers can reconnect with customers by bridging online and in-store shopping experiences.

Our Speakers

Stephen Surhigh

Stephen Surhigh

VP & General Manager, Automotive Cloud Services, HARMAN International

Stephen L. Surhigh is the Vice President and General Manager, Automotive Cloud Services for Harman International. He leads the Automotive Cloud Services business unit that focuses on data exchange between vehicles and the cloud.