- JANUARY 09 - 12, 2018
Learn how to leverage customer data!
Dealership marketing managers are tasked with increasing visibility through a variety of targeted campaigns to make data-driven decisions to promote and advertise specific cars to specific audiences. Leveraging consumer data can show which cars are getting more or less attention, and car dealerships can then determine whether to increase or decrease in-store promotions toward those vehicles.
The information gathered on buyer preferences can also be used to shape business decisions such as advertisements, promotions, inventory, purchasing, and even showroom layout. Equipped with this information, dealerships can optimize their current marketing strategies to drive more targeted audiences as well as convert at a higher rate within the showroom.
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