Using Big Data & Modern Technology to Determine Product/Market Fit
Big data and modern technology play pivotal roles in determining product/market fit. Retailers need
the insights to make decisions on products, promotions, and marketing efforts especially when it
comes to testing products in new markets. Marketing strategies that were once seen as standard
industry best-practice are no longer effective.
Read our white paper to learn how marketers and brands have turned to pop-up shops and
other modern technologies to connect with today’s consumer.