Nexshop Behavior Sensing
Create effective marketing with real-time customer data analytics
Improve competitiveness in offline stores
Make effective marketing decisions and enhance your store management based on objective analysis of customer behavior. Nexshop Behavior Sensing collects and analyzes data from in-store customers and their preferences. Retailers can allocate staff more strategically and confirm effectiveness of marketing efforts.
Benefits
What can Nexshop Behavior Sensing do for you and your business?
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Re-invent continually
Generate the data and insights necessary to continuously improve store operations.
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Allocate staff optimally
Know precisely how many sales associates you need and where they should be stationed to optimize store management and the customer experience.
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Assess customer behavior
Position products strategically by analyzing in-store customer movement and dwell times in each section.
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Analyze customer flow
Develop more effective marketing strategies using comparative analytics of customer flows at each store.
See how Nexshop works in the real world
Find out how Nexshop brings data analytics & contextual marketing to HARMAN NYC
Use Cases
Unleash the possibilities of Nexshop Behavior Sensing
Features
Take a closer look
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Flexible staff management
Enhance store operation efficiency by having the right amount of staff based on customer traffic.
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Product preference
Place products strategically by tracking customer movement and traffic within the store.
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Comparison of sales by store
Get fuller insights on sales patterns using various indicators such as visitor counts, purchases, and spontaneous purchases.
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Conversion funnel analytics
Check customer response to products by comparing the sales rate to customer traffic during a set period.
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In-store customer trends
Analyze customer traffic in real time and collect data on in-store customers categorized by weather and time of day.
Resources
Read, download, and share
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Brief
Calculating the ROI of retail digitalization technology
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Case Study
Samsung Nexshop analytics and contextual marketing fuels the HARMAN NYC customer experience
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e-Book
Read the latest e-book on in-store retail innovation and customer experience
Insights
What’s new and what’s next
Related Solutions
Other ways we can assist you
Let's talk
Whether you're looking for a specific business solution or just need some questions answered, we're here to help.