The HARMAN Showcase at CES

  • The Hard Rock Hotel & Casinos
  • NEVADA Las Vegas
  • JANUARY 08 - 11, 2018

Transform the Auto Showroom into an Unmatched Customer Experience

HARMAN and Samsung SDS have joined forces to revolutionize the automotive dealership consumer buying experience. If you’re visiting CES 2018, take a moment to visit the invite-only HARMAN Showcase at The Hard Rock Hotel & Casinos. Schedule a meeting with us to receive an invitation to join us at the Showcase.

The Samsung NexshopTM Automotive Retail Suite that will be shown in the HARMAN Showcase ensures that dealerships can provide a digitized personalized experience to their consumers throughout their in-store buying journey based on data and analytics. With real-time analytics, dealerships can now optimize store operations while increasing customer satisfaction.

Some of the key features of Nexshop Automotive Retail Suite are:
- Unique Customer Identifier: Program to recognize the customer as they go through their buying journey in-store based on data generated in previous interactions at the dealership
- Digital Experience Technology: Allow customers to freely browse and configure various physical car features including trim details, interior colors, dashboards, and wheel designs
- Virtual Reality: Experience models not yet showcased at the dealership
- Personalized Digital Catalog: Revisit the dealership experience on the customer’s smartphone at any time
- Behavior Sensing Technology: Collect and analyze preference data from in-store customers
- Video Analytics: Provide targeted promotions based on demographics, such as gender and age

See how the technology works in the real world

Samsung SDS at The HARMAN Show - CES 2018

  • Nexshop Behavior Sensing

    Stronger marketing with objective data collected and analyzed from customer behavior

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  • Nexshop Digital Experience

    Provide in-store customers with enjoyable shopping experiences and fast product information using digital technology

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