Our Approach

Samsung's Spirit

The values that define Samsung’s spirit

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.

  • People

    Quite simply, a company is its people. At Samsung, we're dedicated to giving our people a wealth of opportunities to reach their full potential.

  • Excellence

    Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market.

  • Change

    As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

  • Integrity

    Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

  • Co-prosperity

    Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide.

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