Boost competitiveness in offline stores

Make effective marketing decisions and enhance your store management based on objective customer behavior analysis. Nexshop Behavior Sensing collects and analyzes data on in-store customers and their preferences. Retailers can allocate staff more strategically and confirm effectiveness of marketing efforts.

Benefits

What can Nexshop Behavior Sensing do for you and your business?

  • Analyze customer flow

    Create more effective marketing strategies using comparative analytics of customer flows at each store.

  • Analyze customer behavior

    Position products strategically by analyzing how customers move in your store and dwell times in each section.

  • Analyze demographics

    Gather information on the gender and age of customers who visited the store, and plan target marketing by customer characteristics.

  • Effective staff allocation

    Know precisely how many sales associates you need and where they should be stationed to optimize store management and the customer experience.

  • “Nexshop technology has helped our sales folks stay more engaged with customers.”

    - Jamie Feuss, Director, HARMAN NYC Experience Store -
  • "Nexshop seeks to empower retailers to pursue a data-driven approach to optimize personalization and provide better shopping experiences."

    - Analyst Jaideep Thyagarajan, IDC Solution Highlight -

See how Samsung Nexshop works in the real world

Find out how Samsung Nexshop brings data analytics & contextual marketing to HARMAN NYC.

Fulfill your shopper insights with our Nexshop Behavior Sensing

Find out how Nexshop Behavior Sensing can improve marketing based on customer analysis.

Features

Take a closer Look

  • In-store customer trends

    Analyzes customer traffic in real time, and collects data on in-store customers, categorizing by weather and even time of day.

  • Conversion funnel analytics

    Check the customer response to products by comparing the sales rate to customer traffic during the set period.

  • Compare sales by store

    Get fuller insights on sales patterns using various indicators such as foot traffic, purchases, and conversion rates

  • Product preference

    Place products strategically by tracking customer movement and traffic within the store.

  • Face Analysis

    Understand your customer with Face Analysis to identify gender and age group of visiting customers

  • Manage staff flexibly

    Enhance store operation efficiency by having the right amount of staff based on customer traffic.

Specifications

  • Analytics Device
    CPU : icore7 4th generation or higher
    Memory : 4GB or higher
  • Sensing Camera
    Type : IP camera
    Stream Format : H.264
    Resolution : Min. 1.3 M pixels or up, HD support
    Input Voltage : PoE

CUSTOMER RESOURCES

Read, download, and share

  • CASE STUDY

    Samsung Nexshop Case Study - HARMAN NYC Experience store

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  • TESTIMONIAL

    Samsung Nexshop Testimonial - Koelnmesse

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  • BRIEF

    Data-driven retail solution, Samsung Nexshop

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Latest news and insights

What’s new and what’s next

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    Whether you’re looking for a specific business solution or just need some questions answered, we’re here to help.

    pdf DOWNLOAD
    Customer data collection/analysis – It collects customer preferences data to identity their interests while in the store, It is further utilized to run the promotional events and product layout/placement.
    pdf DOWNLOAD
    Marketing effectiveness analysis – the conversion funnel analysis inclusive of customer journey from entrance to purchase helps analyzing their reactions to promotion and overall marketing effectiveness.