Boost competitiveness in offline stores

Make effective marketing decisions and enhance your store management based on objective customer behavior analysis. Nexshop Behavior Sensing collects and analyzes data on in-store customers and their preferences. Retailers can allocate staff more strategically and confirm effectiveness of marketing efforts.

Benefits

What can Nexshop Behavior Sensing do for you and your business?

  • Analyze customer flow

    Create more effective marketing strategies using comparative analytics of customer flows at each store.

  • Analyze customer behavior

    Position products strategically by analyzing how customers move in your store and dwell times in each section.

  • Analyze demographics

    Gather information on the gender and age of customers who visited the store, and plan target marketing by customer characteristics.

  • Effective staff allocation

    Know precisely how many sales associates you need and where they should be stationed to optimize store management and the customer experience.

"Nexshop seeks to empower retailers to pursue a data-driven approach to optimize personalization and provide better shopping experiences."

- Analyst Jaideep Thyagarajan, IDC

See how Nexshop Behavior Sensing works in the real world

Find out how Nexshop Behavior Sensing can improve marketing based on customer analysis.

Features

Take a closer Look

  • In-store customer trends

    Analyzes customer traffic in real time, and collects data on in-store customers, categorizing by weather and even time of day.

  • Conversion funnel analytics

    Check the customer response to products by comparing the sales rate to customer traffic during the set period.

  • Compare sales by store

    Get fuller insights on sales patterns using various indicators such as foot traffic, purchases, and conversion rates

  • Product preference

    Place products strategically by tracking customer movement and traffic within the store.

  • Face Analysis

    Understand your customer with Face Analysis to identify gender and age group of visiting customers

  • Manage staff flexibly

    Enhance store operation efficiency by having the right amount of staff based on customer traffic.

Specifications

  • Analytics Device
    CPU : icore7 4th generation or higher
    Memory : 4GB or higher
  • Sensing Camera
    Type : IP camera
    Stream Format : H.264
    Resolution : Min. 1.3 M pixels or up, HD support
    Input Voltage : PoE

CUSTOMER RESOURCES

Read, download, and share

  • ANALYST REPORT

    IDC report - Reinvigorating In-store experiences in an omni-channel world

    DOWNLOAD|SHARE

  • PRESENTATION

    Boost your marketing effectiveness with big data analytics

    DOWNLOAD|SHARE

  • VIDEO

    See how Nexshop Behavior Sensing works in the real world

    VIEW|SHARE

Let's talk

Whether you’re looking for a specific business solution or just need some questions answered, we’re here to help.

Take full advantage of your data to strategically place products for more effective promotions.
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Gain a fuller understanding of how customers behave towards promotions. Comparative analytics of the conversion funnel enables retailers to see how customer traffic leads to sales.
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