Connect with your customers

Discover what customers really want with Nexshop. Gain deep insights by analyzing data collected from various customer touchpoints. Create the perfect in-store customer experience using the latest product information to truly engage your customers.

01

Are you delivering a captivating customer experience?

Are you delivering a captivating customer experience?

Create an interactive store that can adapt to constantly changing consumer behavior trends. Effectively provide product information with immersive digital experiences.

02

Are you quickly identifying customer needs?

Are you quickly identifying customer needs?

Analyze IoT data to understand in-store shopper behavior to deliver personalized marketing that leaves a lasting impression.

03

Are you conveying a unified message while still maintaining the characteristics of individual stores?

Are you conveying a unified message while still maintaining the characteristics of individual stores?

Maximize operational efficiency with our content management system. Enable timely promotional data sharing between your HQ and store while still allowing each store to keep their point of differentiation.

01

Are you delivering a captivating customer experience?

Create an interactive store that can adapt to constantly changing consumer behavior trends. Effectively provide product information with immersive digital experiences.

02

Are you quickly identifying customer needs?

Analyze IoT data to understand in-store shopper behavior to deliver personalized marketing that leaves a lasting impression.

03

Are you conveying a unified message while still maintaining the characteristics of individual stores?

Maximize operational efficiency with our content management system. Enable timely promotional data sharing between your HQ and store while still allowing each store to keep their point of differentiation.

In-store innovation with Samsung Nexshop

Deliver customized content by analyzing collected in-store customer behavior.
Drive new value for your offline stores with our analytics platform-based solution, Samsung Nexshop.

  • [icon] Differentiated customer experience

    Differentiated
    customer experience

    Deliver customized shopping experiences by analyzing in-store customer data with the latest digital technologies.

  • [icon] Data-driven customer analytics

    Data-driven
    customer analytics

    Measure marketing effectiveness and analyze customer responses with our analytics platform.

  • [icon] Real-time contents

    Real-time
    contents

    Integrate external data to provide real-time data and to deliver the most appropriate messages.

Contextual Marketing Platform

  • Click the Nexshop service.
  • Data Hub •Collects and analyzes a wide a range of data from existing legacy system(POS, ERP, CRM, ect) and IoT sensors, and 3rd party data to recognize customers and the situation around them. Provide integrated management for data collected online in order to connect a customer’s online and offline experience seamlessly.
Customer Experience Channel(Digital Signage, VR / AR, X-key*: Personal experience storage device, Online), Nexshop(Data Hub, Contextual Rule Manager, Connected CMS, Multi-channel Management), Cloud-based Analytics Platform(Brightics IoT IoT for Big Data & Brightics AI Analytics/AI), Collected Data(Legacy:ERP,POS / IoT Sensor:Camera,RFID / 3rd-Party Data:i.e. weather
    • Data HubData Hub

      Collects and analyzes a wide a range of data from existing legacy system(POS, ERP, CRM, ect) and IoT sensors, and 3rd party data to recognize customers and the situation around them.

      Provide integrated management for data collected online in order to connect a customer’s online and offline experience seamlessly.

    • Contextual Rule ManagerContextual Rule Manager

      Recommends contents for a diverse range of situations

      Optimizes promotions based on real-time results measurements

      Analytics-based automated marketing

    • Connected CMSConnected CMS

      Provides dynamic contents by integrating real-time analytic results and external data

      Considers individual store identity while providing integrated contents management and distribution between HQ and store

    • Multi-channel ManagementMulti-channel
      Management

      Increases customer engagement by providing the appropriate marketing message at the right time via multi-channel management.

      Optimizes channels by collecting various in-store information such as foot traffic, demographics, preference, length of visit, etc. and measuring the customer’s response to in-store experiences.

See how Samsung Nexshop works in the real world

Find out how Samsung Nexshop brings data analytics & contextual marketing to HARMAN NYC.

Bring a digital shopping experience into your shop

Launch customized promotion at offline store using analytics.

  • “Nexshop technology has helped our sales folks stay more engaged with customers.”

    - Jamie Feuss, Director, HARMAN NYC Experience Store -
  • “In the showcase done with Samsung SDS, Nexshop provided an unprecedented retail experience that could be implemented in our dealerships and that truly enables a unique customer journey from the moment the customer walks into the store.”

    - Michele Fuhs, Head of Premium Retail Experience, BMW -
  • “Delivering a unified message across our stores across the U.K is important to us. It's really fantastic to change the messaging instantly by a single button.”

    - Sacha Mascolo-Tarbuck, Global Creative Director, TONI&GUY -
  • “By delivering an enhanced customer experience with our innovative digital space, we are able to present exhibitors, customers and partners with new possibilities, services, business processes and business models."

    - Tobias Juergenhake, Project Manager, Koelnmesse -
  • "Nexshop seeks to empower retailers to pursue a data-driven approach to optimize personalization and provide better shopping experiences."

    - Analyst Jaideep Thyagarajan, IDC Solution Highlight -

CUSTOMER RESOURCES

Read, download, and share

  • CASE STUDY

    Samsung Nexshop Case Study - HARMAN NYC Experience store

    DOWNLOAD|SHARE

  • TESTIMONIAL

    Samsung Nexshop Testimonial - Koelnmesse

    VIEW|SHARE

  • BRIEF

    Data-driven retail solution, Samsung Nexshop

    DOWNLOAD|SHARE

Latest news and insights

What’s new and what’s next

    Innovative Retail Offering

    Samsung Nexshop

    Nexshop Behavior Sensing

    Run stronger marketing with objective data collected and analyzed from customer behavior.

    Nexshop Digital Experience

    Get your retail operations ready for holiday! Provide in-store customers with enjoyable shopping experiences and fast product information using digital technology.

    Nexshop Omni-Channel

    Our mobile-based Omni-Channel Solution improves customer satisfaction. Improve store employees’ productivity while delivering store- and chain-level efficiencies.

    Let's talk

    Whether you’re looking for a specific business solution or just need some questions answered, we’re here to help.

    pdf DOWNLOAD
    Digital Showroom - Customers in the showroom can quickly review the information of their desired product. Leveraging customer experience in the store for immediate customer sales, and taking those factors into a variety of sales promotions on the spot.
    pdf DOWNLOAD
    Digitization of exhibition space - Provide the necessary information on time for satisfying exhibition experience of visitors who have visited complex exhibition halls. Flexible content allows operating content flexibly.
    pdf DOWNLOAD
    Context-awareness based DOOH – widely distributed digital signage is conveniently operated with remote control and monitoring functions. Increase your ad performance with situational awareness and customized content delivery.