Digital Marketing

Samsung SDS Digital Marketing service facilitates seamless integration across marketing, sales, and service activities, leaving customers more satisfied, and loyal to, your products and services.

Digital touchpoints are given ever-greater importance in the COVID world: How capable is your organization in managing and integrating these touchpoints along the buying journey of your customer?

As digital commerce continues to boom, the importance of integrated channels and services for customers keeps on growing. And still, customers experience silos across channels, calling for the adoption of a single customer view. Samsung SDS Digital Marketing service brings together diverse data sets scattered across various channels and systems to enable a 360 analysis of the customer view and manage the customer journey based on buying behavior data fed in across the entire lifecycle, from awareness and purchase to promotion and service.

Key Services

Customer Data Integration
For an omni-channel experience, we integrate customer-relevant data that exist in silos on different on/offline channels to compose a single profile and provide valid data on customer interests and engagements.
CX Assessment and Consulting
We analyze missing data and siloed processes across touchpoints, assess CX from diverse angles along the end-to-end customer journey, and set up omni-channel strategy for consistent experience.
Omni-channel Marketing
We leverage 1^st/2^nd/3^rd party customer data to arrive at an optimal solution tailored to the size and nature of a business, offer campaign strategies based on personalized curation, and drive marketing automation.
e-Commerce
Based on customer interests discovered through campaigns, we define customer-value-centric strategies to drive e-commerce innovation in a differentiated and systematic manner, and deliver implementation and operation.
B2B Sales
We manage the history of B2B-related activities, key contacts, and account-related issues, and offer B2B-tailored services throughout the lifecycle (discovery > lead management > sales forecast > sales) to help boost the productivity in sales.
Customer Service
Our Smart Contact Center brings together diverse channels of communication—email, social media, call center—to respond, in real-time, to all types of customer services, e.g. repair progress check and happy calls.

Benefits

With 20 years of experience in CRM consulting and implementation, Samsung SDS drives up customer value through a digital transformation that combine customer-centric data with emerging technologies.

Differentiated User Experience
Our analysis of customer data enables campaigns featuring personalized recommendation, increase in sales, and enhanced brand value. By offering seamless experience with improved touchpoints, customers are locked in throughout the entire lifecycle, turning them into loyal, lifetime customers.
Proven Assessment Framework
Our assessment framework, proven through multiple digital marketing projects for Samsung companies and other Korea-based clients, as well as our top-notch experts in industry-specific strategy and process, present the optimal innovation strategy in a short timeframe. The framework offers services tailored to companies of different trades, such as effective channel-campaign integration and targeted campaign proposals, bringing your digital marketing capability to another level.
Promotion Optimized through Predictive Marketing Results
We enable marketers to pull, analyze, and monitor customer engagement data, and conduct personalized retarget marketing and cross-selling. Alongside our data scientists, we offer the know-how to analyze diverse factors of marketing activities and predict their results to derive insights needed for designing the optimal promotion.
Synergy through System-Platform Integration
We have extensive experience and know-how in integrating internal and external systems, such as the product data on dot-com sites at marketing touchpoints, commerce platform, customer support system, review & analysis system, and diverse CRM systems. Marketing effect is maximized by interfacing data while leaving system-specific characteristics intact.

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Use Cases

Customer Data Integration
In a project for Company A, Samsung SDS integrated customer data scattered across four business divisions to provide customer-value-centric, single-ID-based services, and used the data to discover new pipeline and set up the direction for an integrated operation.

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Global Dot Com Service
Samsung SDS implemented and operated 80 + dot-com sites across 70 countries offered in 37 languages, providing a stronger drive for online-based digital marketing activities.

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E-commerce Implementations
Driven by extensive knowhow in e-Commerce deliveries for B2C, B2B, B2E, and duty free businesses, Samsung SDS offers e-commerce sites that accommodate specific characteristics of the customer

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Omni-channel Customer Service
Real-time service offering across the entire customer service lifecycle, from product registration and real-time inquiries handling to repair service request and progress monitoring.

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