Quick Service Restaurants
(QSR)

Trends

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  • Enable customers with mobility
  • Mobile strategies such as push notifications, contactless payment systems, online delivery, and in-app promotions and reward programs will provide a reason to continue engaging with customers even outside a restaurant space and create more positive experiences. Even inside the restaurant, customers may place orders to their tables through a chatbot on the mobile application. Customers will also be able to interact with customer surveys about their experience and even alert shifts for cleaning services.

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  • Streamline and digitalize the process of your drive-thru
  • From the moment your customer pulls up to the drive-thru entrance, greet them with intelligent customer signage that changes content with each new passing vehicle. Provide passengers with wait time and how many cars are ahead of them. Once a vehicle enters the drive-thru, automatic number-plate recognition technology can identify a repeat customer’s preferences based on past orders and reflect those preferences on digital signage. With this technology, QSRs can reduce the time needed to place an order with voice-based orders that accommodate commands for a customer’s “regular”.

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  • Data-driven in-restaurant experience
  • Utilize video analytics to measure foot traffic, sense dwell time, and to capture which piece of content displayed on a menu board is grabbing each customer’s attention. Lower ordering time and shift workload by displaying order confirmations and recommend additional items on intelligent customer tablets. Display self-ordering kiosks with easy-to-use interfaces that make recommendations based on previous orders, and add a fun factor to a customer’s engagement with a your brand. Bringing technology into your restaurant will enhance customer engagement and provide comprehensive customer data such as purchase history, satisfaction, and other insights that will help your business make proactive decisions.

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  • Integrate technology and device management for managers
  • Restaurant managers can monitor the status of devices including alerts if receipt paper rolls are running low or if there are any network outages. Streamline content management and distribution by allowing reproduction of the right content to the right device at the right time. Restaurants can manage the effectiveness of this content with data that is collected through multiple touch points, enabling the development of future marketing and selling strategies. Quick Service Restaurants now have the ability to avoid device downtime, manage staff behavior, and improve conversion rates.

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