Digital Responsibility

AI Ethics

AI Ethics Principles

AI is a rapidly developing area and its global social, economic impact is also growing.
While recognizing that technologies promote innovation, the same technologies raise important challenges to be addressed. Samsung SDS acknowledges the use of AI technologies should aspire to human dignity and human rights as well as to a sustainable environmental ecosystem. Therefore, Samsung SDS will establish corporate AI ethics principles based on UNESCO's recommendations for the ethics of artificial intelligence. We believe all use of AI technologies must respect the rule of law, human rights, and values of equity, privacy, and fairness. These principles set out our commitment to develop, deploy, and use technology responsibly.

1. Respect for Human Rights

Based on the Samsung Spirit, our top priority is to benefit humanity and society. We respect and comply with international human rights laws and values in general and also in relation to AI technologies. Further, we will work to limit any potentially harmful or abusive application that can negatively affect human beings and their rights as we develop and deploy AI technologies.

2. Diversity and Inclusion

We believe that everyone should be treated fairly and equitably. We understand that defining fairness is not always simple and differs across cultures and societies. We will seek to avoid biased results and unjust impact on sensitive characteristics such as race, ethnicity, gender, nationality, income, sexual orientation, ability, and political or religious belief. We also will seek to avoid exposing children to inappropriate content.

3. Data and Privacy Protection

We recognize the importance of protecting the privacy and security of people’s data. To minimize privacy risks, we will continue to monitor data processing processes and develop safe and secure practices.

4. Conservation of Environmental Ecosystem

We will comply with relevant national and international regulations, standards and practices to assure that AI development and services do not adversely affect the sustainability of the environment and ecosystem.


We believe in transparency and explainability. AI will be explainable for users to understand its decisions or recommendations to the extent technologically feasible and that this does not jeopardize corporate competitiveness. Samsung SDS will also devise countermeasures against the risks and negative consequences that AI technology can cause to the users.