ai agent bg
How Are AI Agents Different from Generative AI?
Generative AI is a technology to creates new outputs tailored to user requests, emphasizing content generation. In contrast, AI Agent is a system that autonomously makes decisions and takes actions to achieve a given goal without requiring user intervention.
While generative AI answers the question of "how" to solve a given problem,
AI agent "autonomously" determines what problem actually needs to be solved—and then proceeds to handle it on its own.
Samsung SDS AI Agent is designed to fundamentally transform the way companies work.
Current Workplace Challenges
Risk of internal data leakage when using enterprise LLMs
Productivity loss due to repetitive tasks
Human errors and associated problem-solving costs
Marginal productivity gains from complicated collaboration tools
Samsung SDS AI Agent Benefits
Thorough security with data-leakage-free enterprise LLMs
Productivity improvement by automating routine tasks and focusing on core work
Enhanced reliability and consistent workflow by eliminating the possibility of errors
Intuitive, natural language-based UI requiring no expert knowledge
Who Needs AI Agents?
AI AgentsFit for Companies...
Needing a Data-Driven Decision Making
Consulting, marketing, and IT service companies
"We need to integrate distributed data
to discover business insights."
Seeking Wide-Ranging Automation
Smart factory, logistics companies, government and public institutions
"We want to automate business processes easily and quickly."
Emphasizing Customized Customer Services
Financial institutions, EdTech companies, and law firms
"We should build a smarter and more efficient workplace with AI."
Samsung SDS AI Agent
Provides End-to-End Services for Business Innovation
Data Integration
FabriX
Maximizes data value by connecting scattered knowledge assets. Harness AI to unlock hidden knowledge and uncover new business insights.
Process Automation
Brity Automation
Automates tasks with AI, from routine duties to creative work. By optimizing digital workflows and improving both the speed and accuracy of task processing, it strengthens organizational competitiveness.
Collaboration
Brity Copilot
Creates a smart workplace powered by AI. It provides real-time information support and understands context, accelerating decision-making and opening up a new paradigm for team collaboration.
Key Features
Meet the Samsung SDS AI Agent
The Best Fit for Your Business!
Quickly Build and Apply AI Agents
to Your Work with FabriX
A platform for quickly and easily developing AI agents by seamlessly integrating internal and external systems and data, enabling immediate use in your workflow.
Generate high-quality results from data collection to report creation
Provide verified technology trusted by numerous businesses
Develop customized AI agents by industry and task to drive instant business transformation
Zero concerns about external leakage of confidential work and sensitive data
Business System
- Manufacturing, QA, Logistics, R&D, Management Support
Internal Knowledge Assets
External Knowledge
FabriX
Agent
- Customer Service
- Market Insight Discovery
- SW Development
Automate Business Tasks with AI Agent
Brity Automation Agent
An AI agent, powered by Korea’s leading RPA solution, to automate complex and diverse business processes
Offer proposals optimized for the company’s environment and requirements
Enable end-to-end automation from simple repetitive tasks to complex tasks
Deliver automation for accurate and consistent business processes through integration of AI, people, and technology
Automation Agent ←→ Brity Automation ←→ Generative AI
Brity Automation ←→ Enterprise Application(ERP, SCM, CRM)
AI Agent for Enterprise Collaboration, Brity Copilot
A generative AI service embedded in office collaboration tools such as email, messenger, and meetings, accessible anytime
Use generative AI anywhere within collaboration tools such as email, messenger, meetings, and drive
Generate real-time captions and meeting summaries with accurate speech recognition
Provide security features for the safe use of generative AI, including keyword filtering and user access management
Mail / Messenger / Meetings / Drive ←→ Brity Copilot(Core Business System/System Dev & Ops)
Use Cases
How Samsung SDS AI Agent Work?
Check Out Use Cases
Build Customized AI Agents for Business Tasks
with FabriX
"I need an AI agent to assist me with my work,
but I have no idea where to begin."
Create AI Agents easily and quickly, no coding or specialized knowledge required
Build tailored AI Agents to automate complicated work
Generate professional reports and insights from simple keywords and questions
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FabriX “Generate New AI Agent” dialog showing two agent type options. The Agent option displays a single agent with knowledge base, plugins, and system prompt components. The Multi-Agent (Beta) option displays a Leader node connected to four subordinate Agent nodes in a tree structure. Additional supported features, Catalog and RAC Playground, are listed below as external links. -
FabriX Agent Studio interface for generating a customized AI Agent. The left panel shows a four-step configuration menu (Basic Info, Role, Knowledge Base, Plugin). The center panel displays the Role Settings step, with Samsung LLM-Reasoning selected as the conversation model and RACC as the framework, along with an instruction prompt defining the EV Recommendation Agent. The right panel shows a test interface for the EV Recommendation Agent. -
FabriX Deep Research interface demonstrating advanced task execution such as insight derivation. The left panel shows a chat response summarizing Agentic AI with a conclusion section. The right panel shows the answer process view, listing referenced sources including ibm.com and scott.berkeley.edu, along with search queries for “Agentic AI key components” and “Agentic AI autonomous agents” with result previews from IBM.
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Brity Works Designer screen showing the Copilot feature generating an automation flow. The center panel displays an auto-generated flowchart with activities including GetRowCount, AddCol, and WriteString. The right Copilot chat panel shows the user entering natural language instructions such as reading rows from column A and writing formulas, with Copilot analyzing the request and automatically generating the corresponding activity cards. -
Brity Automation mobile interface showing a Human Task assignment flow. The left screen displays the Brity Automation dashboard for April 29, 2024, with a job status summary and a Brity Automation Agent notification stating “New task is assigned,” offering two actions: Manage assigned tasks and Check latest news. The right screen shows the Manage Assigned Tasks detail view with messages “Human task received” and “Confirm the process?” with an OK button. -
Illustration of the “Detect, Analyze, and Auto-Correct UI Object Position Changes” feature. The Before screen shows a Wikipedia page where the Download button is located in the right sidebar. The After screen shows the same page with the Download button moved to a lower position due to a layout change, indicated by a red dotted arrow. A caption below reads: “Download button placement changed between design time and runtime.” -
Brity AI Agent chat interface demonstrating real-time process design and execution. The left side states: “Execute previously deployed automated processes and check the results. Design and execute processes in real-time for specific tasks within the web environment.” The right chat panel shows the AI detecting an export regulation change, notifying the user of a new law summary dated May 30, 2025, and responding to the user’s request to compare June export products against the new regulation — returning a result of 3 out of 10 affected items in a table showing product code, product name, and impact status.
Automate End-to-End Business Processes
Powered by Brity Automation Agent
"My tasks keep piling up, and time is always running short.
Can I automate my workflow somehow?"
Automate your business processes effortlessly with natural language—no coding or developer needed
Enable automation for processes requiring human input, such as notifications and approval
Ensure seamless automation through Auto Healing's detection and recovery of UI changes during execution
Automate your work more easily and accurately with Automation Agent
Explore Brity Copilot,
AI Agent for Collaboration
"I have too many meetings with overseas buyers. Writing the minutes every time feels overwhelming."
Brity Copilot recognizes 10 languages simultaneously and presents them as subtitles. It also provides real-time translations into 15 languages, as well as voice interpretation (Korean and English).
When the meeting ends, Brity Copilot automatically creates meeting minutes and a summary. Leverage Brity Copilot as your personal agent.
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Brity Copilot Meeting Assistant (3/3) screen demonstrating real-time multilingual translation. The heading reads: “Meetings become truly barrier-free as multiple languages used during the meeting are translated in real time, both as subtitles and through voice.” Three video call participants are shown: a speaker from Seoul, Korea speaking in Korean; a participant from Beijing, China receiving Transited Voice translated from Korean to Chinese; and a participant from Berlin, Germany receiving Transited Voice translated from Korean to German, with corresponding subtitles displayed beneath each video feed. -
Brity Works AI Writing and Brity Copilot interface. The left panel shows the AI Writing feature with a prompt “Write a meeting invitation, including the meeting purpose and the schedule,” with quick-action suggestions for Task Request, Meeting Invitation, and Progress Update, and an auto-generated English meeting invitation email below. The right Brity Copilot panel shows a search scope selector with options All, Drive, Mailbox, and Internal System selected, and a highlighted prompt reading “Search for keywords in the Internal system, please,” powered by DX LLM.
Case Studies
Discover how leading companies are transforming their work
with Samsung SDS AI Agent.
"FabriX has added generative AI, a powerful tool, to our insurance claims review process.”
Samsung Financial Networks' AI insurance review system, powered by FabriX, quickly and accurately processes policy comparison, case summarization, and payment basis derivation in real time. This enables the simplification of the complex insurance claim review process, resulting in reduced lead times and improved VoC outcomes. FabriX goes beyond simple automation to drive innovation across the entire insurance review process.
Samsung Financial Networks
"Brity Automation has shown us the true potential of AI-powered work automation."
The biopharmaceutical industry must comply with regulatory requirements for Standard Operating Procedures (SOPs) covering pharmaceutical processes. However, to accurately find the necessary regulatory information in extensive databases, a complex and time-consuming search process had to be performed. By utilizing SOP Q&A and summarization functions powered by Brity Automation's generative AI, we were able to streamline complex procedures and improve work processes.
Samsung Biologics | Biopharmaceutical
"Thanks to Brity Copilot, we have eliminated language barriers and inefficiencies in global communication."
Through Brity Copilot, CMC Global reduced meeting minutes generation time by 75% and communication errors by 30%, enabling more effective business with global customers in Korea, Japan, the US, and other countries.
CMC Global | IT Engineering
FAQs
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What is an AI Agent?
AI Agents is an intelligent software system that operates autonomously without human intervention, perceives and learns environments to achieve given goals or solve problems. This may seem futuristic, but AI agents have already permeated everyday life and work, creating a new paradigm.
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Why is an AI Agent important?
AI Agent is an innovative tool that can autonomously perform complex tasks in a business environment without human judgment or intervention. Not only does it maximize work efficiency, but it also allows employees to focus on creative and strategic tasks. To accelerate digital transformation (DX) and strengthen competitiveness, the adoption of AI Agents is becoming essential for companies.
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What is the difference between AI Agents and generative AI?
An AI agent is built on generative AI and extends its capabilities to access diverse systems, perform practical tasks, automate workflows, and adapt to evolving environments. If generative AI is a tool, then the AI agent is like a digital employee that uses that tool to perform actual work.
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How should enterprise AI agents differ?
Enterprise AI agents should be designed not just for technical differentiation but to precisely address the specific challenges of the business. Additionally, it should be able to effectively integrate with internal systems and data, and improve the entire business process. Also, from a security perspective, comprehensive security frameworks and collaborative systems with human expertise and critical review are needed since the enterprise AI agent accesses to multiple systems and data.
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What should be considered when choosing an AI agent?
When selecting an AI Agent, you should set clear business goals such as improving efficiency or reducing costs, and choose an agent type, such as reactive, learning, or goal-based agents, that fits the business requirements. Additionally, you should evaluate the possibility of integration with existing systems, the establishment of a high-quality data infrastructure, and the capability to provide an intuitive user experience. Furthermore, human-in-the-loop (HITL) mechanisms that allow human intervention, data privacy and security frameworks, and regular performance monitoring and optimization are key considerations.
Adopt AI Agents Tailored for Your Business—Partner with Samsung SDS